In February 2020, the City Council adopted its 2020-24 strategic plan, which lays out the City Council's strategic priorities while serving as a broad, guiding document for city staff to do its work.

Financial Stability

• Develop a long-term financial plan
• Develop a grant decision-making process
• Improve 5-year CIP prioritization process
• Explore methodologies for capturing tourism revenue

Enhanced Community Strengths

• Develop and execute long-term plans
• Evaluate economic development policies regarding higher wage jobs
• Refine business promotion and attraction process
• Improve culture and tourism marketing
• Explore collaborative partnerships for tourism and events

Effective Public Services

• Develop a 15-year CIP
• Conduct a staffing study
• Develop service level standards
• Develop impact review process
• Create comprehensive performance management program

Communication

• Develop and implement strategic communications plan
• Develop strategies to reach underserved populations
• Pursue branding and image efforts consistent with vision